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Why Exhibit?‎


Why Exhibit?
Exhibitions occupy a special place in the marketing and communications strategy of ‎any company. There is no other means of communication which can be tailored so ‎individually and nowhere else it is possible to enjoy such direct contact with ‎customers, bringing into play all the five senses (sight, hearing, taste, touch and ‎smell) to make them aware of their need for information or, in some cases, to satisfy ‎an existing need for such information.

An industrial specialized exhibition is a meeting place for a whole branch of industry ‎and the opportunities it offers are almost limitless. A strategic factor in any successful ‎business is getting close to the customer and this is crucial on both the international ‎and domestic markets. Another advantage of taking part in an exhibition is that it ‎affords an opportunity to maintain contacts with existing clients.‎
Among the advantages of taking part in an exhibition is that a company attracts ‎attention to its Products/ Services - and not just the attention of the specific group of ‎people visiting the exhibition, but also of the media and of state structures. It also ‎offers them quantitatively and qualitatively excellent contacts with the targeted group ‎ at a relatively low cost.


To sum up, exhibitions offer participants many advantages, including:‎ The cost of contact with one representative of a company's target audience at ‎an exhibition or trade fair is markedly cheaper than any other means of ‎advertising. ‎

The unique "extra-territorial" nature of an exhibition makes it much easier to ‎establish contacts; in this environment you, your potential customers and your ‎competitors are all on neutral territory. ‎ An exhibition is the ideal place to learn about demand for new goods and to ‎conduct research into what your competitors are doing. ‎ An exhibition is an effective means of helping a firm to penetrate new foreign ‎markets or establish dealership networks. ‎ An exhibition allows you to show your new goods in action. ‎

The fact that media representatives attend exhibitions makes it a lot easier to ‎work with them and helps with the creation of PR material. ‎ Taking part in an exhibition allows you access to a fairly substantial segment ‎of the market in a short time. ‎
For any business an exhibition is a bridge linking customers, wholesale and ‎retail trading companies, suppliers and manufacturers and it offers a ‎competitive environment for making new contacts. ‎ The very best intellectual and material resources available for you to take ‎advantage of are concentrated in and around an exhibition for the short period ‎of its duration.‎


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